🎉 Mark your calendars: SEO Demystified opens for enrolment in September 2025! This is my most comprehensive course on search engine optimization to get websites found on Google + AI Search in 2025/26. This will be the last time the course is available this year.
Sign up here if you’d like to join the course at the current rate. The program is undergoing a major revamp for GEO / AEO and the price will increase soon.
If you have a business, you know that getting found on the first pages of Google search results is necessary. Because that means you can:
- Bring in regular traffic to your website
- Attract a constant stream of people to read your content, find your products, services and offers
- Build a pipeline of new leads and potential customers coming from search engines to your business everyday, organically
The best part? Traffic from Google search is completely FREE.
Now with AI search, how we stay visible online is fast evolving. While the platform is changing, be it ChatGPT or Google AI Overviews shaking up the search landscape, the fundamentals of optimizing a website remain the same.
If you’re doing the fundamentals of SEO, you should already be showing up in AI platforms.
Google AI Overviews use the Gemini Large Language model and the core search engine ranking system (SEO) to generate AI-powered summaries and source links. More than ever, good website optimization will be crucial to getting found online.
Why I love SEO
Because organic Google traffic is the largest and most sustainable source of traffic for a business. You don’t have to pay Google Ads to rank in the 3-5 top placements (and pray that users don’t scroll past those ads) to get people to see your content.
Instead, sit back and relax as Google sends new visitors and customers to your website passively. You can build a passive pipeline of customers from search engines.
Despite all the algorithm updates this year, ChatGPT and AI search shaking up rankings since last year…
Search engine traffic remains the #1 platform for organic, passive growth. 🌱
For personally, Google is my #1 source of traffic and continuously brings in digital product sales and 1:1 client work.
It is the best feeling when you see inquiries come in from a potential client who found you from Googl-ing. That means all the hard work from writing blog posts, educational content, building authority and trust have paid off.
When Google passively sends customers your way every week or everyday, you have a truly sustainable source of traffic that grows your audience and income on autopilot. Hallelujah!
Also, having a strong organic foundation with SEO means a higher chance of ranking in new SERP features like AI Overviews!
Now, with AI developments, we see optimized and search engine-friendly websites not only ranking on Google’s classic organic search results, but also gaining visibility in:
- Google’s AI-powered search results
- ChatGPT and other AI engines
It’s been fascinating to witness SEO evolve in the past year.
I believe optimization will be very crucial to getting found online now ⎯ and we can thrive with the evolving search landscape.
Why SEO takes time
Heard the saying, “SEO takes time”?
“Do SEO early because it takes time.”
Why though?
Thing is, website changes and SEO optimizations don’t actually take a lot of time. It takes just minutes to update your meta tags and maybe an hour or two to create content on your site.
The reason we need to get SEO done early is because it takes time for Google web crawlers to notice your optimizations, and update the search index. THIS is the real wait.
This is a screenshot of keyword rankings for one of my newly published articles. See how it takes nearly 5 months for rankings to move up?
THAT is Google taking time to understand your new optimized content, update the search index and outrank your competitors. This is why SEO takes time and why I recommend investing in the search engine optimization of your website early.
Introducing SEO Demystified
SEO Demystified is my tried-and-tested roadmap/blueprint to optimize a website to rank at the top of Google search results. It is my first and signature course on SEO and we update it every year with the latest algorithm changes, so business owners can safeguard their rankings.
Now, with updates for AI search coming to you in September 2025.
My goal with the course is to give business owners like yourself the knowledge, strategy, and process to optimize your website on your own. I believe the business owner is often the best person to do SEO, because they know their audience and content more than anyone else.
And, you are more invested in your business than a third-party.
With the right framework and technical know-how, you can do SEO for yourself. And achieve results without having to outsource it to a freelancer or agency.
Building a solid SEO foundation for your website can truly grow your business organically for years to come.
What is the course about?
SEO Demystified teaches my method to optimize a website and rank at the top of Google search results, plus be visible in AI engines too. This is the same roadmap that my 1:1 clients use to implement SEO for their own sites.
So, you’re getting an SEO framework that is continuously tried and tested by real businesses.
Course Curriculum
Module 1: SEO starting point
We start with the SEO foundation roadmap and week-by-week strategy to get your business ranked on the first pages on Google. Learn what matters right now for SEO and what search engine optimization means in 2025 with AI engines.
- SEO foundation roadmap
- Week by week strategy to get your business ranked
- What matters for SEO in 2025/26
- Google’s AI overviews
Module 2: SEO from Zero
Learn and implement the first SEO tasks that can move the needle for your rankings and traffic. Lay the essential groundwork to bring in your first 1,000 monthly visitors from Google.
- First milestone: 1,000 monthly organic sessions
- Most critical SEO tasks that can move up rankings and traffic
- Technical SEO, core web vitals and site hygiene
- The helpful content system and how to safeguard your rankings now
Module 3: Keywords
Learn how to find the right keywords for your niche topic that attracts traffic and customers from Google.
- The keyword research process
- How to find easy to rank for low competition keywords in any niche
- How to analyze important keyword metrics and pick the best keywords
- How to apply keyword targeting on our website to rank well on Google
Module 4: Optimize your website
Learn how to perfectly optimize the on-page elements on your website. Get an optimized website within hours of implementing this module.
- Essential on-page SEO you must do
- Content optimization and semantic topics
- Metadata and search snippet optimization for higher CTR
- Easy schema markup for rich results
- Practical examples of homepage, product/service and about us page optimization
Module 5: Blogging for SEO
Learn my tried and tested 3-step process to quickly write blog posts that have helped my 1:1 clients consistently rank on the first pages of Google.
- The Process: Keywords to Content Creation
- Google’s Helpful Content Ranking System
- Consistent 1k organic traffic blog posts
- Blog post optimizations to maintain rankings and outrank your competitors
Module 6: Authority building
Learn how to build high-quality backlinks and improve your PageRank. This module will teach you how to jumpstart your rankings by boosting your domain authority!
- Understanding off-page SEO and PageRank
- 7 powerful link building strategies to land high DA backlinks
- Outreach and link building templates
- Guest posting tracker
Module 7: SEO maintenance
Regular SEO tasks to maintain your rankings and check organic performance. Review and review optimizations.
- SEO maintenance tasks to safeguard rankings and remain competitive
- Regular SEO housekeeping for site hygiene
- SEO Maintenance Task Planner
When can I expect to see results?
We have seen improvements in rankings, traffic and conversions since implementing our strategies as soon as 2-3 weeks. For more significant improvements, for example, doubling the number of keywords ranking or achieving first page rankings, that can take up to 4-5 months.
What’s the cost?
The current price of the SEO Demystified course is $397. This will change soon as the course gets a major revamp for Generative Engine Optimization (GEO).
Here’s a detailed look at what you’ll be learning:
🚀 8 modules to teach you the fundamentals of SEO and safeguard your rankings. Updated with strategies from the latest March 2025 algorithm update, the Helpful Content ranking system, E-E-A-T, Search raters quality guidelines, and Google AI Overviews.
📌 Learn what matters right now for SEO and what search engine optimization means in 2025/26. We start by figuring out your current state of SEO, desired SEO results and plan focus areas that can move the needle.
📋 The first SEO tasks to get found for your most valuable keywords, and get at least 1,000 visits to your site from Google every month.
🌱 Lay the essential groundwork for a good quality website that is built to attract organic traffic. Learn how to find the right keywords for your niche topic that attracts traffic and customers from Google.
📝 How to perfectly optimize the on-page elements on your website. Get an optimized website within hours of implementing this module.
✏️ Get my tried and tested SEO blog post process to quickly write content that have helped my 1:1 clients consistently rank on the first pages of Google.
🔗 Learn how to build high-quality backlinks and improve your authority online. This module will teach you how to jumpstart your rankings by boosting your domain authority!
🧹 SEO maintenance to remain competitive on search results and keep your rankings. Includes technical site hygiene tasks, content freshness and more.
Add-on: Monthly SEO group coaching
If you’re wanting some mentorship, coaching and community in your SEO journey, we have an additional add-on for monthly group coaching. Doors to the membership opens at the same time as the SEO Demystified course.
What’s included:
- 2-3 x LIVE monthly group coaching calls for you to get feedback on course homework, Leanne’s eyes and thoughts on your website, keywords, content and SEO situation.
- Site submissions, keyword and content reviews
- Private members-only Facebook group to answer questions you have and help troubleshoot your SEO.
- Supplementary materials to continuously upskill
Join the waitlist
The course opens for enrolment in September 2025. Join the waitlist below if you’d like to be notified when we open for enrolment (and snag some awesome bonuses too)!
