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LONG-TAIL-KEYWORDS-SEO-LEANNE

How to Find Long-Tail Keywords that Drive Massive Search Traffic

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Did you know that long-tail keywords actually make up 70% of total search traffic?

That means if you’re only targeting generic seed keywords in your niche, you’re missing out on major traffic potential from search engines.

Want to learn how to find easy to rank for keywords that can drive TONS of search traffic to your blog? You’re in the right place!

In this post, I’ll be teaching you how to find long-tail keywords that are easy to rank for and can drive tons of search traffic to your site.

We’ll learn how to stand out from everyone else in your niche, by spotting low-competition keywords that can attract the right people to your site.

New here? I also have the following resources to help crush your SEO strategy:

And of course, you should register for my free 4-Day SEO Bootcamp where I’ll share my top strategies to getting higher rankings and traffic from Google!

LONG-TAIL KEYWORDS-SEO

What is a long-tail keyword?

You’ve probably heard about long-tail keywords and its importance in SEO. But what exactly is a long-tail keyword and why should we target them?

A long-tail keyword is basically a long keyword, with 4-5 words.

When somebody searches for “travel guide“, that is a short-tail keyword. Or more commonly known as seed keywords. These are generic, 1-2 word phrases with high search volumes in the 100k – 1M range.

When somebody searches for “bali solo travel“, that is a long-tail keyword. They are 4-5 words search phrases with lower search volume in the 100-1k range.

travel-guide-keyword-planner-long-tail

Why target long-tail keywords in your SEO Strategy?

Because long-tail keywords actually make up 70% of all search traffic. If you’re only targeting high volume generic keywords like everyone in your niche, you’d probably face a lot of competition trying to rank for the same keywords.

Instead, targeting long-tail keywords enable us to capture a significant traffic potential from Google with more ease.

The 2 main benefits of targeting long-tail keywords: (i) attract users who are later in the buying cycle, (ii) easier to rank for due to lower competition.

Attract users who are later in the buying cycle

Long-tail keywords target users who are lower in the buying cycle. Because people searching for more specific phrases likely already know what they want and are more likely to convert.

Somebody searching for “iphone” is likely in the awareness phase and just browsing around for more information.

Whereas, someone searching for “iphone 6s plus specs” practically has a credit card ready in their hands!

Lower competition means lower ranking difficulty

Long-tail keywords have much lower competition and as a result, are easier to rank for.

The key to getting traffic from long-tail keywords is to target a group of keywords. Ranking for several long-tail of a seed keyword can help you tap into a larger pool of searches.

How to find long-tail keywords in any niche

I found that the best place to find long-tail keywords in any niche is Google! Straight from the horse’s mouth and Google provides you with a lot of insights about search intent and related keywords.

  • Auto-suggested keywords

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  • ‘People also ask’ search box

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  • Related keywords at the bottom of SERP

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Validate search demand

After researching long-tail keywords in your niche, you want to validate their search demand. Throw those keywords into Google Keyword Planner and get their search volume.

watercolor-search-volume

We have a clear standout here! “easy watercolor paintings” have way more avg. monthly searches than the other long-tails. So if you have to choose 1 topic to write about today, I’d prioritize the keyword with higher search volume because that would mean more traffic.

In any case, the other long-tails seem very promising as well, with monthly searches in the 1k-10k range.

The final step is to build content around your long-tail keywords and rank them quickly on search engines.

Build content around related long-tail keywords

You can build content around related long-tail keywords and quickly rank them on Google. These are small wins that’ll eventually pay off BIG time in SEO.

Each long-tail keyword will be the focus of a single blog post. Focus your efforts on ranking for these less competitive long-tails with quality content.

Then, you can aim to target shorter, generic keywords that are more competitive with higher search volume.

For example, if you want to rank for the topic of “easy watercolour painting” and your target audience are beginners and students. Your long-tail keywords would be:

  • “watercolour painting for beginners”
  • “easy watercolour painting ideas”
  • “watercolour painting step by step”
  • “watercolour painting landscape techniques”

By building your content pieces around related long-tail keywords, you can gain small wins on SEO and get more traffic from Google without fierce competition.

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Author: Leanne Wong

Leanne Wong helps bloggers and entrepreneurs grow an audience and make more money online with organic, inbound marketing.

Join 2,000+ others and receive full access to:

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41 People reacted on this

  1. I love the idea of creating content around long-tailed keywords! I have a friend who’s new to blogging, and I highly recommended your site! Thank you for your generosity in sharing such helpful information.

  2. This is a great post for a newbie. Keyword research plays huge role in SEO and this post is the best that teaches how to do it in right manner. Thanks for sharing!

  3. Awesome thanks for sharing. Do you have any tips on how to check how much competition each keyword has?

    While I agree you want to write about what gets searched for more, Iโ€™d rather write about something that I have more chance of getting highly ranked for.

    Great tips for finding the long tail keywords though!

    1. Hey Mike! Generally, the higher a keyword’s search volume, the more competitive it is. Such as broad generic keywords like “travel” or “internet”. IMO, the sweet spot is a long-tail keyword which has about 1k-10k in monthly searches – targets a specific intent and have decent search demand. But back to your initial question, keyword competition would be how many websites/pages are competing for a keyword. The chances of outranking those sites in terms of content and backlinks. For this, I’d recommend SEMrush or Ahrefs to better gauge keyword competitiveness ๐Ÿ™‚

    1. Aww I feel you – Keywords can be quite overwhelming at first, but it should get better with more research and practice. Please keep me updated on your progress, Stine!

  4. I’m so glad I read this, because I’ve been trying to up my SEO game. =) I love your idea of using Google to find long-tail keyword ideas. That’s gonna kickstart my brain and give me lots of blog topics to write about, too!

    1. Awesome, Jaime! Yup, using Google’s auto-suggest tool is one of my favourite ways to find keywords too ๐Ÿ™‚

  5. This is such a valuable piece of information, and you have explained it so clearly. I really struggle with SEO, so these are great tips for me. I am absolutely reading a few more posts on your blog now. Thanks for sharing.

    1. YAY!!! Hope you enjoy the rest of my blog articles here, feel free to drop me a message if you have any questions at all, Divya!

  6. Once again Leanne, you knocked it out of the park. Your ability to take vague, abstract concepts and break them down into easy to understand data is why I keep coming back to all your posts. Keep them coming please!

  7. You have a new follower! The behind the scenes stuff is so confusing to me – but this makes more sense than some of the other stuff I’ve read! Thank you for sharing ๐Ÿ™‚

    1. Aww you’re so sweet, Izzy! Thank you so much. Glad my articles have helped you demystify digital marketing. Cheers.

  8. Wow! This is amazing advice and gives so much clarity into keywording. I love how easy it is to do the research; Google seriously does everything. Thanks so much for sharing this!

  9. Thank you so much for sharing this valuable info! Right now I’m trying to implement SEO strategies on my posts, and this explanation about seed KWs and long-tail KWs is very helpful!

    1. Great idea! Infact, writing on long term keywords variations related to a particular niche will also indicate google that you’re an expert in that Topic ๐Ÿ™‚
      Let me know if I’m wrong about it.

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