Search Academy: SEO course and coaching membership

An SEO course + coaching community to win more organic rankings and leads.

Search Academy contains my entire course library with monthly live coaching and support. Get ongoing feedback, live reviews, and industry updates to protect and grow your rankings.

Can I teach you how to make search engines your #1 source of free traffic and leads?

And even show up in AI engines like ChatGPT, Perplexity, and Google’s AI Overviews!

Search has changed.

SEO has gotten more complex. But it's also more abundant.

Websites that rank on the first pages on Google are now getting recommended in ChatGPT, Perplexity, AI Overviews. There are more ways to reach your customers through organic searches!

Many SEO course students have grown their business organically with more traffic and leads from Google.

Search Academy

Search Academy teaches you my step-by-step roadmap to show up at the top of Google ⎯ building solid rankings that get your website found Google + AI search engines. You’ll get my entire SEO course library with monthly coaching and a supportive community.

The investment

Your step-by-step SEO roadmap to turn search engines into your #1 source of free traffic and leads

MONTHLY PLAN

$47/mo

YEARLY plan (2 months free)

$470/yr

SEO is more alive and valuable than ever. Google can be your #1 source of free traffic and leads.

Course library

Your step-by-step SEO roadmap to rank on Google and AI results

Learn to optimize your website so you can rank higher on Google — and even show up in AI Overviews and ChatGPT. Instead of chasing likes and views, you’ll attract warm leads who come straight from search.

SEO starting point

Learn the SEO foundation roadmap and week-by-week strategy to get your business ranked on the first pages on Google.

✓ SEO Foundation Roadmap
✓ Week-by-week strategy to rank on the first 1-3 pages on Google
✓ Layering GEO strategies with foundational SEO
✓ Evolving search landscape and how to adapt

SEO from Zero

Learn and implement the first SEO tasks that can move the needle for your rankings and traffic. Lay the essential groundwork to bring in your first 1,000 monthly visitors from Google.

✓ First milestone: 1,000 monthly organic sessions
✓ Most critical SEO tasks that can move up rankings and traffic
✓ Technical SEO, indexation and site hygiene
✓ Foundational SEO that fuels AI visibility

Local SEO

Learn to optimize your Google Business Profile and location pages to generate leads from the local map pack.

✓ Google business profile optimization checklist

✓ How to create hyperlocal content

✓ Build local citations in directories

✓ Local map pack rank tracking

Generative engine optimization

Learn how to optimize for next-gen AI search engines like ChatGPT, Perplexity, and Google AI Overviews.

✓ AI search 101
✓ How to optimize for ChatGPT and track LLM visibility (traffic, citations and brand mentions)
✓ Advanced content strategies for chunk retrieval, query fan-out
✓ Technical optimization, structured data and schema

Keywords

Learn how to find the right keywords for your niche topic that attracts traffic and customers from Google.

✓ The keyword research process
✓ How to find easy to rank for low competition keywords in any niche
✓ How to analyze important keyword metrics and pick the best keywords
✓ How to apply keyword targeting on our website to rank well on Google

Optimize your website

Learn how to perfectly optimize the on-page elements on your website. Get an optimized website within hours of implementing this module.

✓ Essential on-page SEO you must do
✓ Content optimization and semantic topics
✓ Metadata and search snippet optimization for higher CTR
✓ Easy schema markup for rich results
✓ Practical examples of homepage, product/service and about us page optimization

Blogging for SEO

Learn my tried and tested 3-step process to quickly write blog posts that have helped my 1:1 clients consistently rank on the first pages of Google.

✓ The Process: Keywords to Content Creation
✓ Google’s Helpful Content Ranking System
✓ Consistent 1k organic traffic blog posts
✓ Blog post optimizations to maintain rankings and outrank your competitors

Authority building

Learn how to build high-quality backlinks and improve your PageRank. This module will teach you how to jumpstart your rankings by boosting your domain authority!

✓ Understanding off-page SEO and PageRank
✓ 7 powerful link building strategies to land high DA backlinks
✓ Outreach and link building templates
✓ Guest posting tracker

SEO Maintenance

Regular SEO tasks to maintain your rankings and check organic performance. Review & refine optimizations.

✓ SEO maintenance tasks to safeguard rankings and remain competitive
✓ Regular SEO housekeeping for site hygiene
✓ SEO Maintenance Task Planner

SEO Vault

Get access to every training, template, and checklist I’ve ever created.

✓ All Nugget & Nudge class replays, webinar trainings
✓ SEO checklists, templates
✓ AI Prompts and workflows

Plus, monthly coaching and community support.

Private community

Access to a private Facebook Group to ask questions and get support fast.

Live group coaching

Every month we meet live to implement, troubleshoot, and make progress on your website’s SEO.

Keyword and content reviews

Submit your keywords and pages and I’ll review them live, showing you exactly what to fix to improve.

There's no other platform that can bring in traffic, leads and client bookings like ranking at the top Google search.

Google can be your highest source of traffic and leads

SEO-friendly websites are not only found on Google, but in AI answer engines too

It's happening. AI tools like ChatGPT, Perplexity are sending customers to your site

Traffic from AI engines is still small, but mighty!

Get access to my entire course library, with coaching and community support!

80+ SEO lessons

SEO + GEO courses

Private community

Live group coaching

Keyword and content reviews

SEO Vault: Templates, AI workflows

“I have already seen more results with my organic traffic in 4 weeks than I did from paying someone else an entire year”

“Leanne’s 1-1 SEO coaching is amazing! By learning what SEO efforts to focus on and having her guidance every step of the way to implement things myself, I have already seen more results with my organic traffic in 4 weeks than I did from paying someone else an entire year. I am blown away by the value that Leanne shares in our sessions and I am so happy that I decided to make the investment. I would recommend Leanne to anyone who wants to take their SEO into their own hands and needs guidance on what to focus on.”

Kristin Pruis, K Design Co

“I recommend her to entrepreneurs all the time as having her help is a game-changer.”

“Leanne is a great coach! She makes complex SEO topics simple and has helped me form a SEO process I can sustain while still running my business day to day. All along the way I am getting results and enjoying the process. I recommend her to entrepreneurs all the time as having her help is a game changer. She can help you independent of your SEO experience. I always come away from our conversations knowing what to do which gives me confidence in the process.”

John Brooks, Nutrition 361

"Leanne has a wealth of knowledge."

“She’s so prepared for each of our calls & is able to walk me through the information in a way that I can fully understand and implement. I look forward to our coaching calls!”

Amanda Shuman, Carry Love Designs

“If you are a biz owner interested in reducing your paid ads expenditure and getting organic traffic – Leanne is your SEO coach that will transform your biz!”

“What makes Leanne different from anyone else I have worked with is her genuine care and effort to help. She is very professional and extremely organized! If you are a biz owner interested in reducing your paid ads expenditure and getting organic traffic – Leanne is your SEO coach that will transform your biz!”

Vick Antony, Humble Help Studio

"Your course made SEO SO easy and understandable!"

“I’m a graphic designer on a marketing team by day and I’ve never understood SEO. I found it overwhelming and I had NO IDEA how to go about searching for information and implementing. Your course made it SO easy and understandable! I appreciate the bite size videos that walked me through each step and strategy.”

Leah Schumacher, Salted Brew

"SEO Demystified is both broad, deep and easily understandable"

“It explains complicated concepts in a simple way and has clear and practical strategies for implementation. I loved the Off-page SEO strategies and have already put one of them into action. Leanne’s support was also invaluable to help with my questions.”

Raquel Furchinetti, Plano B Life

"Leanne’s SEO Demystified course was an important investment for my business!"

“I needed to know how to improve search rankings for my own website as well as my clients’ sites. What I learned about how to properly structure a blog also taught me a lot about marketing and understanding search intent. And the content about building backlinks and improving site speed gave was very actionable and I can’t wait to implement these lessons.”

Keyana Kroeker, Key Creative

Ellen landed her first sale through ChatGPT and jumped from position 33 to page 1 on Google, and got her content featured in AI Overviews.

“This past month my average position has really taken off and I think it’s in large part due to the blogs I wrote back in April / May. When I checked my top search query, I was pleasantly shocked to see my site in Google AI Overviews!”

Ellen Leung, Search Academy member

Is Search Academy right for me?

This is perfect for you if:

This is NOT for you if:

Meet your course instructor

Founder of Leanne Wong & Company, an organic search consultancy

My name is Leanne and I am an SEO coach, consultant and educator from Singapore. I started out my career at a marketing agency managing SEO campaigns for global brands like Electrolux AB, BMW, Nestlé Nespresso S.A.

In 2018, I started LeanneWong.Co as a platform to share my knowledge with those who might need it. It has now grown into a thriving community of 7,000+ people.

How I can help: I can teach you how to grow your business with a solid organic search strategy.

Frequently asked questions

What is included in the Search Academy?

🌟 You get my entire course library, with monthly coaching and community support.

The course library contains the SEO Demystified course (Foundational SEO), Generative Engine Optimization, and Local SEO.

💻 80+ SEO lessons and resources

🎙️ Monthly Live Coaching Calls: Every month we meet live to implement, troubleshoot, and make progress on your website’s SEO.

🔍 Keyword and content reviews: Submit your keywords and pages and I’ll review them live, showing you exactly what to fix to improve.

⚡️SEO Vault: Templates, checklists, prompts, AI workflows.

👯‍♀️ Private community. Access to a private Facebook Group to ask questions and get support fast.

When are the coaching calls? What if I can't make it live?

We have 2-3 coaching calls each month, usually at 11AM Eastern Time (US & Canada). Replays are always available.

If you can’t make it live, you can always submit your website or SEO topic in advance for office hours and catch up on the replay later.

Can I cancel?

Yes, you can cancel anytime. There is no minimum commitment.

Never wonder where your next lead is coming from

Show up where your dream customers are searching. So you can rely on a steady flow of warm inquiries, even when you’re offline.

MONTHLY PLAN

$47/mo

YEARLY plan (2 months free)