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94 point SEO Audit Checklist
If you've been wanting to improve your SEO but are not sure where to start, this checklist will give you actionable steps right away.
94-point SEO Audit Checklist to identify common website factors that can hold your rankings back —from keywords, on-page, content, AI Overviews, user experience and site hygiene.
What you'll be getting
In this 94-point SEO Audit Checklist, learn to audit your own website and check how well-optimized your website is for search engines. Have you checked off the most important and obvious SEO factors to drive traffic and rank on the first page of Google for your niche?
- On-Page SEO factors about keyword targeting, content quality and optimizing HTML elements on the page.
- Page behaviour metrics from Google Analytics and the first steps to diagnose causes of low organic traffic.
- Technical SEO factors about site hygiene, indexation and how to prioritize site speed, page experience and core web vitals checkpoints.
"I was going to hire someone to do an audit for me, but I might not have to after reading this!" - Brianne
Heads up!
This is not a basic checklist.
It is thorough, guided by my experience working on websites as an SEO consultant for companies, and filled with examples and case studies from coaching other marketers, bloggers, and entrepreneurs. We are getting straight to the point of what actually matters for SEO and what you should be looking at to get more rankings and traffic from Google.
On-Page SEO factors: keyword targeting, content quality and optimizing the HTML elements on the page.
Traffic Diagnosis: Page behaviour metrics in Google Analytics, and the first steps to diagnose causes of low traffic.
Technical SEO: Site hygiene, indexation and how to prioritize site speed, page experience and core web vitals.
About me
Hi, I’m Leanne!
Founder of Leanne Wong & Company, an organic search consultancy
We provide consultative services, coaching, and courses to business owners looking to show up better on Google and AI search.
I’ve worked in SEO for over 8+ years, taught 7,000 people how to do SEO with my newsletter, and have helped business owners grow to 5-figure monthly Google visits, scaling their impact and income organically. Now, we’ve advanced our strategies to show up in ChatGPT, AI Overviews, and the future of AI search.
“I have already seen more results with my organic traffic in 4 weeks than I did from paying someone else an entire year”
“Leanne’s 1-1 SEO coaching is amazing! By learning what SEO efforts to focus on and having her guidance every step of the way to implement things myself, I have already seen more results with my organic traffic in 4 weeks than I did from paying someone else an entire year. I am blown away by the value that Leanne shares in our sessions and I am so happy that I decided to make the investment. I would recommend Leanne to anyone who wants to take their SEO into their own hands and needs guidance on what to focus on.”
Kristin Pruis, K Design Co
“I recommend her to entrepreneurs all the time as having her help is a game-changer.”
“Leanne is a great coach! She makes complex SEO topics simple and has helped me form a SEO process I can sustain while still running my business day to day. All along the way I am getting results and enjoying the process. I recommend her to entrepreneurs all the time as having her help is a game changer. She can help you independent of your SEO experience. I always come away from our conversations knowing what to do which gives me confidence in the process.”
John Brooks, Nutrition 361
“My traffic is growing again - I went from 6K to 30K in my time with her!”
“Leanne has been so helpful over the last 4 months. I have learned how to really analyze my stats and keep digging to get to the best results. My traffic is growing again — I went from 6K to over 30K in my time with her!”
Jen Herrman, Marketing Consultant
“If you are a biz owner interested in reducing your paid ads expenditure and getting organic traffic – Leanne is your SEO coach that will transform your biz!”
“What makes Leanne different from anyone else I have worked with is her genuine care and effort to help. She is very professional and extremely organized! If you are a biz owner interested in reducing your paid ads expenditure and getting organic traffic – Leanne is your SEO coach that will transform your biz!”
Vick Antony, Humble Help Studio
“I implemented the strategies from our sessions and I’m happy to see my website services page is ranking on Page 1!”
“I decided to work with Leanne to help sharpen my SEO skills. I attended a few of Leanne’s webinars and found them to be very helpful. Working with Leanne has helped me advance my knowledge of SEO and become a better SEO specialist. By working 1:1 with Leanne, it gave me the accountability and “push” I needed to work on my own website. I implemented the strategies from our sessions and I’m happy to see my website services page is ranking on Page 1! I’m so happy to work with Leanne. She provided the knowledge, guidance and support I was looking for.”
Glynis Tao, Fashion eComm SEO & Business Consultant
Rank higher on Google
94-point SEO Audit Checklist to identify common website factors that can hold your rankings back —from keywords, on-page, content, AI Overviews, user experience and site hygiene. If you’ve been wanting to improve your SEO but are not sure where to start, this checklist will give you actionable steps right away.
