Pinterest Case Study: How I got 459% Increase in Organic Views in 1 Week

seo pinterest growth marketing blog
June 30, 2018 Leanne Wong 34 Comments

Bonus Content: Download my Pinterest SEO Cheatsheet and learn how to optimize your Pinterest for maximum visibility on smart feeds and drive massive referral traffic back to your site.

I’ll never forget the time I got 1,000 monthly views from my blog.

It was when I started using Pinterest.

I was just starting out on the platform and learning how to validate rich pins.

In one month, I’ve gotten over 20K organic views on Pinterest.

I still feel extremely lucky.

Since then, I’ve gotten massive free traffic to my blog from Pinterest everyday.

And while I feel slightly uncomfortable sharing statistics (because it feels like bragging) I decided to mention them in this post to show you that it is possible.

pinterest-growth-case-study

What I want to do today is show you as much of what I did as possible to see whether it helps your blog get more traffic from Pinterest.

This post is more geared towards beginner Pinterest users who are still figuring out how to use pins as a traffic source to their blog and business.

Let’s look at all the ins and outs of how to get over 20,000 organic views a month from Pinterest.

pinterest growth marketing blog traffic

How to drive 3x more traffic to your blog with Pinterest

When you first think about starting a blog you kind of don’t imagine Pinterest to be a reliable source of traffic.

Afterall, its a social media platform for recipes and DIY crafts right?

Wrong!

Pinterest is a search engine, just like Google, Yahoo, Bing.

It’s goal is to display the most relevant pins to a user’s search query.

The more authoritative and relevant your Pinterest profile and content are, the higher you’ll rank in its feed.

I’ll be showing you how to succeed on Pinterest in 6 simple steps.

1. Create a Pinterest business account

First thing you want to do is create a free Pinterest business account.

Or if you’re currently using a personal account, convert it to a business account. It’ll take less than 20 seconds.

This gets you all the benefits of a personal account plus Pinterest Analytics.

2. Set up rich pins with Pinterest in 6 minutes

Setting up rich pins is super easy and incredibly beneficial for growing your Pinterest following.

Since activating rich pins, the number of people who viewed my profile and interacted with my pins have nearly tripled.

I’ve also noticed that my pins were gaining more traction – re-pins, saves and clicks.

Pinterest rich pins are like Google’s rich snippets.

Rich pins show extra context directly on a pin which makes your pins stand out.

But you need to have metadata enabled on your site first. I’ll show you how in the next few steps. 🙂

Step 1: Install Yoast SEO Plugin (WordPress users)

For wordpress users, you just need to install and activate the Yoast SEO Plugin.

After Yoast is activated, go to the Yoast’s “Features” tab under ‘General’. Make sure the “Advanced settings” option is “Enabled” and that will enable the metadata.

Done.

Step 2: Use the “Rich Pins Validator”

Visit the “Rich Pins Validator” on Pinterest.

Enter your URL and hit “validate”.

Plug in a link to any blog post on your site (NOT the homepage). Any blog post will do and you only need to do this just once. Voila!

rich-pins-validator-seo

Then just wait for the confirmation page, which should look like this:

pins-validated

Step 3: Claim your website on Pinterest

Final step, claim your website on Pinterest.

This will ensure that any Pins from your site will have your profile picture added next to them.

You’ll also get access to website analytics so you can see what people are saving from your website.

First, go to your account settings and in the ‘Claim Website’ section, enter your website URL and click on “Claim website”. Then, copy the meta tag.

pinterest-rich-pins-guide

Second, go to Yoast Plugin and in the ‘social’ section, head to ‘Pinterest’ tab. Paste the meta tag you’ve just copied.

pinterest_rich_pins_seo_tutorial

Then you’re all set. Give it 24 hours for the confirmation email to arrive in your email.

Easy, huh?

3. Create beautiful eye-catching custom Pinterest graphics

pinterest-graphics-seo

To succeed on Pinterest, you need to win people over with beautiful graphics.

Just as you wouldn’t save ugly pins, make sure your wins are rocking good lookin’ to get people to notice your pins.

What makes a great looking pin:

  • Format: create vertical pins, with dimensions 735 x 1102
  • Consistent design: use the same font and complementary colours for every pin. This create a consistent layout for your profile and helps people remember you.
  • Inspiration from others: check out some of you favourite Pinterest profiles and take inspiration from them

Pinterest Graphic Resources

Canva: a free online tool to easily create amazing Pinterest graphics within minutes. Don’t waste time on Photoshop.

Colour Calculator for professional design: the best colour wheel finder to find different complementary colours from your base colour.

4. Create boards, SEO optimise their title and description with keywords

Your Pinterest profile should have at least 3 boards.

Think of your boards like blog categories.

For starters, create three boards based on the following:

  • main board (all blog posts): this is a general board for all your blog posts, such as ‘yourdomain’ board
  • category 1 board: a niche board for a specific topic, could be your main focus topic in your blog
  • category 2 board: a niche board for a specific topic, could be your secondary focus topic in your blog

Optimise each board with SEO keywords

Pinterest is a search engine, and you need to optimise your board and pins just like you would for SEO.

So Pinterest’s goal is to display pins most relevant to a user’s query.

And it has to find millions of pins to do so. Just like Googlebot, Pinterest finds and understands your pins based on the keywords you provide it.

Title

Include the main keyword of a blog topic as your board’s title.

Here are some good examples:

pins-board-tutorial

vegan-recipes-pins

Description

Describe who your blog is for and what sub-topics will be under it. Think about related keywords, sub-categories that are related to the board’s focus.

blogging-entpreneur-pinterest

5. Join niche group boards with this outreach template

The secret to getting traffic to your pins is by joining group boards.

When you’re just starting out, you have zero to very little visibility on your pins.

But the fastest way to accelerate that visibility is to put your pins in front of a large group of people.

Spy on your main competitors or Pinterest profiles with monster followings, then check out the group boards they’ve joined.

pins-board-example

Now, you can identify the group board based on the “picture collage” profile image.

Click on each of these group boards and reach out to the owner (its the first profile image).

traffic groupboard-pins

Make sure you follow the instructions on the group board’s description.

Usually you’d have to personally email the owner, or private message him/her on Pinterest.

Here are two email outreach templates I’ve personally used to be accepted in over 8-10 different group boards under 1 week.

Outreach Email 1: When you’re in 0-5 group boards

Hi {first name}, I’m Leanne and I came across your ‘{group board name}’ group board and wanted to reach out – you’ve got some really creative blogging pins! Would love to have the opportunity to contribute and be added to your group board.

My Pinterest URL: {your pinterest URL}

Excited to share my content with you! For reference, here’s my personal blog: {your blog URL}

Hope to hear from you soon,
{your name}

Outreach Email 2: When you’re in more than 5 group boards and have some pin activity

Hi {first name}
I saw that you’re accepting collaborators for your group board and noticed you’ve pinned one of my pins on {blog subject} into your board.

I would love the chance to be added as a contributor.

My Pinterest URL: {your pinterest URL}

Hope to hear from you soon,
{your name}

6. Sign up for Tailwind to schedule your pins and join tribes

Using a pin scheduling tool will transform your Pinterest game from hobbyist to professional.

I recommend a Pinterest-approved marketing partner such as Tailwind or Buffer.

But the best tool for Pinterest has been Tailwind.

tailwind-leannewong-pinterest

You might have come across BoardBooster, but DO NOT sign up. It’s officially closed down because it didn’t get approved by Pinterest.

By the way, are you following me on Pinterest? I share tons of tips for bloggers and entrepreneurs, plus general Pinterest good-ness.

You can follow me here >>

34 People reacted on this

  1. Hello Leanne,

    Not sure why this article doesn’t have any comments yet, but this is a real gem. I’m actually implementing some of these tips to grow traffic to my blog and it seems to work. Slowly.

    One thing I don’t like to do is to include as many keywords as possible in board description as to me it looks way to spammy. Can’t tell how effective that tactics is but I assume if this continues Pinterest may do something about. Just like Google did about the meta keywords and meta description tags.

    Take care!

    1. Thank you for your kind words! Indeed, spamming is definitely a no-no. What’s interesting though is that adding related, relevant keywords to your board topic does help users find your board faster. I guess it’s about balance and not overdoing it 😉

  2. I’ve just started using Pinterest seriously in 1st Aug. So far I got quite a few visitors but not too much.

    I got a few questions if yo don’t mind. When you said you have ” 20K organic views on Pinterest” that’s the impression of your pin on Pinterest right? If that’s it, I get about the same but result.

    But a few paragraph down you said “20,000 organic visits a month”. Unfortunately, mine doesn’t equal to 20k views = 20k visits.

    The article starts with ” I got 1,000 monthly views from my blog”. So I am confuse.

    Sorry if I sounds like nitpicking but I am trying to gauge what Pinterest are capable of sending and I am fascinated with other people results.

    Anyway, thanks for the wonderful post Leanne.

    1. Hi Gaman! Thank you for pointing that out – indeed, views are impressions. It could be confusing to use visits and views interchangeably but you are right they are not the same metrics. In terms of improving CTR on pins and getting more visitors to your site, the greater impressions your pins have, the higher likelihood of conversions into clicks (and visits).

      I’d say the most results I’ve gotten were diligently participating in relevant group boards with a sizeable following, which exposes your pins to a huge audience. Especially in niche boards where your target audience hangs out who are likely more primed to click-through to your site, thus increasing the referral traffic from Pinterest. Hope this helps!

  3. I love Pinterest! I went a few months without creating any new content but kept my pageviews up thanks to Pinterest traffic and tailwind! There are a few other tips here I didnt know, so thanks for sharing 🙂

    1. YAY super stoked that these tips have been helpful for you, Lauren! I love Pinterest too, it’s amazing. Glad to hear you’re doing well!

  4. WOW congrats on the success with Pinterest! These are some amazing tips and I can’t wait to give them a go with my own Pinterest account 🙂

    It’s so true that it performs like any other search engine – I get so many Pinterest results when I do my own Google searches, and they usually lead me to some great resources!

    1. Hey Krystin, so glad to hear you found these Pinterest tips helpful. Let me know if you have any questions along the way, bud!

  5. This is a great overview of Pinterest tips! I just started really putting effort into my Pinterest account and can already tell a difference with my pageviews and website traffic in the last couple of months! Thanks for your post Leanne!

    1. That’s amazing, Kristin! So happy to hear you’re getting results with Pinterest. Let me know if you have any questions along the way, my friend!

  6. It is a great article Leanne! I loved the way how you put all great tips in one place including group boards! I am going to try those outreach mails for some group boards 😉 Thank you !

  7. Hi Leanne, coming across your post has been such a blessing. I’m at a stage where I’m trying to learn more about Pinterest and grow my blog. Your post has been insightful and so very helpful in my journey. Thank you so much..

    1. Hi Kelly! You’re most welcome, my dear! Really happy you’ve found these Pinterest tips helpful – let me know if you have any questions along the way.

    1. No problem, Laurel! Glad that you enjoyed the article, feel free to drop me a message about your progress with Pinterest so far 🙂 Would love to hear how the strategies have worked for you, my dear.

  8. This has been by far the best post I’ve read about how to work with Pinterest. Thank you so much for all those tips. My Pinterest needs a lot of work and this is just what I needed to start.

    1. That’s great to hear, Gabi! So glad you’ve found these Pinterest strategies helpful. Best of luck, and let me know if you have any questions along the way, my friend!

  9. thank you for explaining the rich pins thing! i had heard it before, but had forgotten about it (along with a million other things you’re supposed to be doing as a blogger, ha!) will definitely do this!

    – cassy | blissfullyher.com

    1. Glad you found this article useful, Natasha! Best of luck, and feel free to share with me any questions you might have along the way. Happy to help!

  10. Admiring the time and effort you put into your blog and detailed information you provide.

    It’s nice to come across a blog every once in a while that isn’t the same outdated rehashed material.
    Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

    1. Thank you so much, Jamika. You’ve just made my day 🙂 Really glad to hear this guide on pinterest was helpful for you (indeed this was one of my larger guides, so i think i spent 15 hours writing its first draft!) Cheers.

Leave a Reply:

Your email address will not be published. Required fields are marked *