Did you know that long-tail keywords actually make up 70% of total search traffic?
That means if you’re only targeting generic seed keywords in your niche, you’re missing out on major traffic potential from search engines.
If you’re looking to up your keyword strategy and learn how to find easy to rank for keywords that can drive TONS of search traffic to your blog, you’re in the right place!
In today’s post, we’ll learn how to stand out from everyone else in your niche, by spotting low-competition keywords that can attract the right people to your site.
New here? I also have the following resources to help crush your SEO strategy:
- SEO Case Study: How to Rank in the First 2 Results on Google
- SEO Blueprint: How to get your first 10k visits from Google
- How to Squeeze Maximum SEO Traffic From a Blog Article
- 7 Elements of a Perfectly SEO Optimized Blog Post (+Checklist)
- Creating a Remarkable SEO Strategy from Scratch
- 13 Actionable Tips to Create A Killer Content Strategy
And of course, you should sign up for my free 4-Day SEO Bootcamp where I share my top strategies to getting higher rankings and traffic from Google!
What is a long-tail keyword?
You’ve probably heard about long-tail keywords and its importance in SEO. But what exactly is a long-tail keyword and why should we target them?
A long-tail keyword is basically a long search phrase, with 4-5 words.
When somebody searches for “city guide“, that is a short-tail keyword. Or more commonly known as seed keywords. These are generic, 1-2 word phrases with high search volumes in the 10K – 100K range.
When somebody searches for “best travel guide books“, that is a long-tail keyword. They are 4-5 words search phrases with lower search volume in the 100-1K range.
Why target long-tail keywords in your SEO Strategy?
Because long-tail keywords actually make up 70% of all search traffic. If you’re only targeting high volume generic keywords like everyone in your niche, you’d probably face a lot of competition trying to rank for the same keywords.
Instead, targeting long-tail keywords enable us to capture significant traffic potential from Google with more ease.
Attract users who are later in the buying cycle
Long-tail keywords target users who are lower in the buying cycle. Because people searching for more specific phrases likely already know what they want and are more likely to convert.
Somebody searching for “iphone” is likely in the awareness phase and just browsing around for more information.
Whereas, someone searching for “iphone 6s plus specs” practically has a credit card ready in their hands!
Lower competition means lower ranking difficulty
Long-tail keywords have much lower competition and as a result, are easier to rank for.
The key to getting traffic from long-tail keywords is to target a group of keywords. Ranking for several long-tails of a seed keyword can help you tap into a larger pool of searches.
How to find long-tail keywords in any niche
I found that the best place to find long-tail keywords in any niche is using Google! Straight from the horse’s mouth and Google provides you with a lot of insights about search intent and related keywords.
- Auto-suggested keywords
- ‘People also ask’ search box
- Related keywords at the bottom of SERP
Free and super easy to use.
Validate search demand
After researching long-tail keywords in your niche, you want to validate their search demand. Throw those keywords into Google Keyword Planner and get their search volume.
The point is to determine whether there is anyone searching for these long-tails and if there’s a sizeable audience searching for this keyword query. Then we know ranking for these keywords will drive traffic to our site.
Okay, we have a clear standout here! “easy watercolor paintings” have way more avg. monthly searches than the other long-tails.
So if you have to choose 1 topic to write about today, I’d prioritize the keyword with higher search volume because that would mean more traffic.
In any case, the other long-tails seem very promising as well with monthly searches in the 1K-10K range.
The final step is to build content around your long-tail keywords and rank them quickly on search engines.
Build content around long-tail keywords
You can build content around long-tail keywords and rank them on Google with relative ease. These are small wins that’ll eventually pay off BIG time in SEO.
The strategy here: Each long-tail keyword will be the focus of a single blog post. Focus your efforts on ranking for these less competitive long-tails with quality content.
In the future, you can aim to target shorter, generic keywords that are more competitive with higher search volume.
For example, if you want to rank for the topic of “easy watercolour painting” and your target audience are beginners and students. Your long-tail keywords would be:
- “watercolour painting for beginners”
- “easy watercolour painting ideas”
- “watercolour painting step by step”
- “watercolour painting landscape techniques”
By building your content pieces around long-tail keywords, you can gain small wins on SEO and get more traffic from Google without fierce competition.