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LONG-TAIL-KEYWORDS-SEO-LEANNE

How to Find Long-Tail Keywords that Drive Massive Search Traffic

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Did you know that long-tail keywords actually make up 70% of total search traffic?

That means if you’re only targeting generic seed keywords in your niche, you’re missing out on major traffic potential from search engines.

If you’re looking to up your keyword strategy and learn how to find easy to rank for keywords that can drive TONS of search traffic to your blog, you’re in the right place!

In today’s post, we’ll learn how to stand out from everyone else in your niche, by spotting low-competition keywords that can attract the right people to your site.

New here? I also have the following resources to help crush your SEO strategy:

And of course, you should sign up for my free 4-Day SEO Bootcamp where I share my top strategies to getting higher rankings and traffic from Google!

What is a long-tail keyword?

You’ve probably heard about long-tail keywords and its importance in SEO. But what exactly is a long-tail keyword and why should we target them?

A long-tail keyword is basically a long search phrase, with 4-5 words.

When somebody searches for “city guide“, that is a short-tail keyword. Or more commonly known as seed keywords. These are generic, 1-2 word phrases with high search volumes in the 10K – 100K range.

When somebody searches for “best travel guide books“, that is a long-tail keyword. They are 4-5 words search phrases with lower search volume in the 100-1K range.

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Why target long-tail keywords in your SEO Strategy?

Because long-tail keywords actually make up 70% of all search traffic. If you’re only targeting high volume generic keywords like everyone in your niche, you’d probably face a lot of competition trying to rank for the same keywords.

Instead, targeting long-tail keywords enable us to capture significant traffic potential from Google with more ease.

The 2 main benefits of targeting long-tail keywords: (i) attract users who are later in the buying cycle, (ii) easier to rank for due to lower competition.

Attract users who are later in the buying cycle

Long-tail keywords target users who are lower in the buying cycle. Because people searching for more specific phrases likely already know what they want and are more likely to convert.

Somebody searching for “iphone” is likely in the awareness phase and just browsing around for more information.

Whereas, someone searching for “iphone 6s plus specs” practically has a credit card ready in their hands!

Lower competition means lower ranking difficulty

Long-tail keywords have much lower competition and as a result, are easier to rank for.

The key to getting traffic from long-tail keywords is to target a group of keywords. Ranking for several long-tails of a seed keyword can help you tap into a larger pool of searches.

How to find long-tail keywords in any niche

I found that the best place to find long-tail keywords in any niche is using Google! Straight from the horse’s mouth and Google provides you with a lot of insights about search intent and related keywords.

  • Auto-suggested keywords

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  • ‘People also ask’ search box

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  • Related keywords at the bottom of SERP

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Free and super easy to use.

Validate search demand

After researching long-tail keywords in your niche, you want to validate their search demand. Throw those keywords into Google Keyword Planner and get their search volume.

The point is to determine whether there is anyone searching for these long-tails and if there’s a sizeable audience searching for this keyword query. Then we know ranking for these keywords will drive traffic to our site.

watercolor-search-volume

Okay, we have a clear standout here! “easy watercolor paintings” have way more avg. monthly searches than the other long-tails.

So if you have to choose 1 topic to write about today, I’d prioritize the keyword with higher search volume because that would mean more traffic.

In any case, the other long-tails seem very promising as well with monthly searches in the 1K-10K range.

The final step is to build content around your long-tail keywords and rank them quickly on search engines.

Build content around long-tail keywords

You can build content around long-tail keywords and rank them on Google with relative ease. These are small wins that’ll eventually pay off BIG time in SEO.

The strategy here: Each long-tail keyword will be the focus of a single blog post. Focus your efforts on ranking for these less competitive long-tails with quality content.

In the future, you can aim to target shorter, generic keywords that are more competitive with higher search volume.

For example, if you want to rank for the topic of “easy watercolour painting” and your target audience are beginners and students. Your long-tail keywords would be:

  • “watercolour painting for beginners”
  • “easy watercolour painting ideas”
  • “watercolour painting step by step”
  • “watercolour painting landscape techniques”

By building your content pieces around long-tail keywords, you can gain small wins on SEO and get more traffic from Google without fierce competition.

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Author: Leanne Wong

Leanne Wong helps bloggers and entrepreneurs grow an audience and make more money online with organic, inbound marketing.

Join 2,000+ others and receive full access to:

Leanne’s library of free resources to accelerate your blog growth.

50 People reacted on this

  1. Learning how to effectively use keywords is a huge focus of mine right now. This article was clear, concise and easy to understand. That’s really helpful because a lot of articles provide generic links to tools that are difficult to use or understand. Thank you!

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Hi, I'm Leanne.

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