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Pinterest is one of the BEST ways to increase your blog traffic and grow your business online. I used to think that you need to be on every social media platform to grow an audience online.
But now, I am convinced that you only need two sources of traffic:
- Google Organic Traffic (SEO)
I was trained as an SEO specialist and learnt a LOT about how search engines work.
So when it came time to optimize for Pinterest, a visual search engine, it was very intuitive to implement SEO strategies and almost magically, my Pinterest traffic skyrocketed within a few weeks.
Pinterest was a total gamechanger for my blog and generates more than 40% of total traffic to my site. .
And now, I want to share my top 10 tactics that have worked for me on Pinterest and help you achieve some traffic goodness from it too!
Here are 10 tips to make sure you’re getting the most out of Pinterest. Let’s dive in.
1. Target the right keywords on Pinterest
Pinterest is a search engine, just like Google, and you need to optimize it with keywords. This helps Pinterest’s algorithm understand what your pins are about and rank them highly on users’ feeds.
The golden rule of keyword research is — target keywords that people are searching for.
There are 2 levels to Pinterest keyword research:
- Auto-suggested keywords: Go to Pinterest’s search box and type in a primary keyword, then observe the auto-suggested keywords Pinterest suggests.
- Long-tail keywords: Click on one of the auto-suggested keywords, and use the coloured tiles as long-tail keywords. These are related keywords that Pinterest believes are relevant.
Step 1: Type a primary keyword in Pinterest’s search box
The auto-suggested keywords Pinterest provides are a goldmine of keyword opportunities you can target.
If you’re in the blogging niche, you might be thinking which blogging topic to focus on and build content around. Well, Pinterest is giving you the most searched for keywords on a silver platter! Use this to your advantage.
Step 2: Use the coloured tiles as long-tail keywords.
Clicking on the coloured tiles effectively appends that phrase in the tile to your primary keyword. Essentially creating a long-tail keyword.
- blogging for beginners
- blogging ideas
- blogging for money
- blogging inspiration
- blogging to follow
- blogging lifestyle
- blogging starting a
- blogging tips
There you go. Keyword research for Pinterest SEO done!
2. Sprinkle target keywords on your pins and boards
Now that you have a list of potential keywords to target on Pinterest, it’s time to sprinkle them all over your pins and boards!
Unlike SEO for Google, where you have titles, meta description, technical optimization, etc…Pinterest SEO is waaaay simpler.
You only need to sprinkle your target keywords in 4 key areas:
- pin title
- pin description
- pin image
- board description
3. Write a click-worthy pin title
Your headline is everything. You have great content in your blog post, so give it the traffic it deserves!
Write a click-worthy pin title by including:
- power words: “amazing”, “best”
- FOMO: “must see”, “don’t miss”
These words create a sense of urgency in your pin title and encourages click-throughs.
4. Add a call to action in your pin description
Your pin description is a summary of your article’s content — you want to entice users to click through to your site.
Try to add a call-to-action phrase like, “learn more about growing your blog in this guide”, “click here to enroll in my free SEO training”…this will encourage users to find out more and visit your site.
Your CTA phrase brings your article’s value proposition upfront.
5. Create eye-catching pin graphics for more re-pins
Pinterest is a visual search engine so prioritize your pin design — they make a huge difference in traffic!
Make sure your pins are vertical images and of the right dimensions (735 x 1200 px). Then incorporate some of these pin design best practices:
- Use stock images, try out templates on Creative Market (premium) or Canva (free) to create a good looking pin.
- Use consistent colour schemes and fonts to create brand affinity.
- Add some contrast between background and text
- Use more whitespaces in your text to make it easy to read
- Red colour tends to perform very well in my experience
6. Create a GREAT description for your boards
Think of your board description as a summary of your pins regarding a specific topic:
- What is your board about and how can it help potential readers?
- Include your main keyword and add in related keywords and sub-topics. This will help Pinterest’s algorithm understand what your board is about and improve your search visibility.
You can also include all those auto-suggested keywords and long-tail keywords from the coloured tiles in your board description. This boosts the visibility and relevance of your board to users searching for that topic.
7. Use Tailwind to schedule your pins at optimal times
The only way to see results from Pinterest is to be consistent and pin regularly. Pinterest prioritizes fresh content and how active your profile is.
I use Tailwind to schedule my pins for up to 2 weeks and this has been a GAMECHANGER for my blog.
You could pin manually (say, 2-3 times a day) but there’s a limit to how many times you can do within a day. Tailwind takes that repetitive task from you and pins FOR you — behold, scheduling!
Before using Tailwind, I was pinning manually and I saw great results from it. But it was SOOO tiring.
Using Tailwind accelerated that growth and dramatically eased the workload from manual pinning. The biggest change was when I started to use Tailwind’s optimal timeslots feature.
Tailwind knows when your audience is most active and recommends optimal times to pin.
Not only are you scheduling your pins in advance and saving time, you are now pinning smarter. This increases the likelihood of your pins being seen and generates more traffic to your site.
8. Automate your pinning schedule with Tailwind Smartloop
Imagine your best pins re-circulated on Pinterest on autopilot. Completely hands-off and optimized with analytics.
No more manual pinning to the same boards everyday.
No more guessing when your audience are most engaged.
Too good to be true? Behold, Tailwind’s Smartloop!
You can loop your highest converting pins to group boards and re-circulate them, without needing to schedule at all.
Also, Tailwind’s smartloop feature is optimized for Pinterest’s best practices, so if you “overloop”, Tailwind will warn you that it might be spammy. #Phew.
9. Attract your ideal client or reader by providing value upfront
Users searching on Pinterest are qualified traffic. Meaning that they are people who already know what they’re looking for on the visual search engine, and are ready to engage with the content they find.
This is very different from seeing a post on a news feed or a banner ad that interrupts your browsing experience online.
Pinterest users are coming to YOU to look for answers.
To attract these qualified users, your pin graphic itself needs to communicate a clear benefit upfront.
My best performing pins had these characteristics:
- Specific: included a number such as “10k visits”, “Your first 100 subscribers”
- Color contrasts
- Icon / laptop mockup
When done properly, Pinterest can generate a MASSIVE pipeline of profitable leads for your business.
10. Delete under-performing pins from your boards
Finally, do some housekeeping! From my experience, deleting under-performing pins actually help improve your overall ‘quality score’ on Pinterest’s algorithm.
By removing pins that weren’t getting much traction, you’re actually improving the value of your boards. And the more valuable your boards and pins, the more likely they will appear on Pinterest’s smart feed. #SEO.
You can check the stats of your own pins on Pinterest analytics, and see which pins are performing well and those that aren’t pulling their weight.