You’re pretty burnt out by now trying to come to terms with the phrase profitable keywords.
You know you have to do ‘keyword research’.
That’s what you’ve been reading everywhere. Maybe you also paid for one or two premium tools to find the ‘best keywords’ that’ll get more search traffic to your blog.
But if only it was as easy as it looks.
I struggled with this too.
Nailing down your keywords was this immensely critical decision that could make or break your blog’s content strategy.
Without further ado, here’s what you’ll be learning in this post:
- How to find profitable keywords in any niche
- Find what keywords your customers are using
- Use Google Auto-Complete for low-hanging fruits
- Amazon Product Listings for Purchase-Ready Keywords
- Spy on keywords from e-Commerce websites using Ahrefs
- Spy on a website’s on-page keywords
- Use Advanced Google Search Term Operators
What the heck is a profitable keyword?
Simply put, a profitable keyword has high converting potential.
It has transactional intent value. Users who search for this keyword already has an intent to exchange hands with the solution they were looking for.
- reviews of Nikon D7000
- free trial…
- public speaking lessons
- XYZ service near me
Exchange hands means there’s an exchange of information between you and the reader.
This results in conversions, such as sales from a paid product, emails from a lead magnet, sign ups to a webinar – anything that requires the user to leave their information behind in exchange for the product/service you are offering.
How to Find Profitable Keywords in any Niche
Hoping we’ll find some keywords to use in our next blog article. This is almost akin to throwing spaghetti on the wall and hoping something sticks.
To find profitable keywords, you need to target users who have buyer intent. This group of people know exactly what they want and probably have a credit card ready in their hands.
Generally, the more specific the search query, the closer they are to having buyer intent. But first, let’s dive into understanding our target audience.
#1. Find out what keywords your customers are using
We’ve heard this waaay too many times.
“step into the shoes of your buyer persona.”
“think about what your target audience would do.”
How do you actually go about doing that? Usually we just imagine what our target audience would do, and come up with possible scenarios of the keywords they might use.
I know, i’ve done my fair share of imaginations.
But that isn’t very reliable as we’re just guessing or making half-baked assumptions at best.
My favourite way of figuring out what my customer is searching for – participate in Facebook groups.
I’ve joined about 6-10 different Facebook groups and they range from SEO, Entrepreneurship, Digital Marketing and smaller closed groups comprised of members from a specific community (solopreneurs, food bloggers, startups).
This simple method has helped me gather hundreds of useful primary data about my target audience.
Step 1: Type in the group’s search box, and enter in quotes your focus topic + action-ready word.
- if you’re running a marketing blog like me, this can be “SEO hacks”, “marketing tactics”, “Pinterest tips”
- if you have an e-commerce business selling laptop accessories, this can be “best keyboards”, “cheap monitors”, “reviews”
- if you have a lifestyle/travel blog, this can be “honeymoon destination”, “budget”, “travel guide”.
Step 2: Create an excel spreadsheet and gather at least 20 different ideas you’ve found.
- This is your keyword idea pool from real people with real businesses and blogs.
Step 3: Start framing blog posts and product types around the keyword ideas you’ve collected.
Based on my Facebook group searches, I can come up with these content topics:
- 7 surefire ways to drive website traffic from Pinterest
- How to build backlinks without blog or forum commenting
- 11 actionable Pinterest tips to increase traffic to your blog
#2. Google Auto-Complete for low-hanging fruits
Google auto-complete feature is probably one of the most under-utilised tools when we do keyword research.
The key here is to use more specific terms + action word formula when typing into the google search bar. This will help boost your strategy when finding profitable keyword ideas.
Most of the time, we just type in a generic keyword which doesn’t help anybody.
Lets see two comparisons.
Results 1: Using keyword + action word
Results 2: Generic keyword
As you can see, the first result when using the keyword + action word method generated dozens of focused long-tail keyword ideas.
The second result doesn’t make any sense. Because starting with generic keyword ideas (short keyword) is too broad.Find dozens of profitable keyword ideas by using the keyword + action word formula. Click To Tweet
Use Google Related Searches for more keyword ideas
There are 2 sections to look out for here: (i) ‘people also ask’ located at the top (ii) related search topics located at the bottom of the search result page.
(Top) ‘People also ask’ – related queries
Dynamic search query suggestions
(Bottom) Searches related to topic
Scroll all the way to the bottom of the search result page and bam! A whole list of keyword ideas that are specific, actionable and contain transactional value keywords: ‘checklist’, ‘tutorial’, ‘how to’.
#3. Amazon Product Listings for Purchase-Ready Keywords
Amazon’s product listing is a GOLDMINE for buyer-intent keywords.
Needless to say, this method is most effective for e-commerce sites or businesses selling products. But this also works for informational blogs as well.
For example, if I am running a travel and lifestyle blog, I can write about products, clothes and accessories that my audience will be interested about.
Let’s take the keyword, “backpack” and search on Amazon.
(i) Product function keywords:
- lightweight backpack, ultralight packable, water resistant, travel and sports, durable backpack, lady travel backpack, travel laptop backpack, laptop outdoor backpack, camping rucksack backpack
(ii) Product-type keywords on left-side bar:
- laptop backpacks, sports fan bags, hiking daypacks, internal frame hiking backpacks, travel duffel bags
(iii) Product category keyword (topics) on left-side bar:
- Computers & Accessories
- Sports Fan Shops
- Outdoor Recreation
- Luggage & Travel Gear
(iv) Final tip: check out the customer reviews for best-seller products
Notice the ‘read reviews that mention’ keyword tags? Yup, that’s a friggin’ goldmine. These are the most commonly asked keywords that customers search for and Amazon has organised all that customer data for you into byte-sized chunks.
#4. Spy on keywords from e-Commerce websites using Ahrefs
I’ve been a huge fan of Ahrefs because of its huge arsenal of backlink data. But its Site Explorer tool provides so much more insightful data than links. It’s also a very powerful tool to brainstorm keyword ideas.
Let’s take one of Shopify’s most successful case studies: Pura Vida Bracelets.
Any #GirlBosses out there looking to start their own accesories e-commerce store? I hear ya.
Step 1: Enter the e-commerce website into Ahrefs’ site explorer tool
Step 2: Click on top pages
This gives you a list of top pages based on organic traffic they bring to the site.
With this, you can see what are the top 10 pages driving the most traffic and value to puravida’s website. Look at the top keywords – rings, wave ring, anklets, custom bracelets.
Step 3: Click on keywords tab to find tons of keyword ideas
Check this out folks! Now we’ve got ideas for what kind of anklet colors are popular.
Ain’t that amazing. 😉
#5. Spy on a website’s on-page keywords
This is a pretty sneaky shortcut to spy on your competitors’ on-page SEO. If you’re using the Chrome browser, press CTLR + U (windows), CMD + U + OPTION (mac).
This brings you to the HTML source code of any website.
Now, we can perform some pretty sleek digging on any website, by finding the keywords they use in their header tags (h1, h2, h3, h4, h5).
Let’s take one of my posts, 13 Actionable Tips to Create a Killer Content Strategy:
Whoo! Now you just gotta look up the h1, h2, h3, of any page to find the keywords used. Pretty neat, huh.Dig into any website's on-page SEO keywords using this neat little trick. Click To Tweet
#6. Use Advanced Google Search Term Operators
Okay! We’ve come to the last part of this post, also one of my favourites. Here are 2 of the most effective search operators I’ve used find profitable keyword ideas related to any niche:
- intitle:niche + “transactional keyword”
- niche + “transactional keyword”
intitle:niche + “transactional keyword”
I love using the intitle search operator because it helps you find the best performing articles and their top headline openers too.
With this, we can find profitable keywords about email marketing tips – “that get results”, “for marketers”, “boost sales”.
OH YEAH! You could totally use this in your next post about email marketing 😉
niche + “transactional keyword”
The niche + “transactional keyword” search operator is more generic, and returns more results than the intitle one.
I love this method because it helps me quickly find a pattern of the top content types in any niche. At a glance, I know what sells or ranks pretty well in the winter lightroom preset niche with buyer intent (“free”) are LIST POSTS.
There you have it. Get crackin’ on these strategies and let me know it went for you in the comments below! 🙂